Terms of service

Last updated: August 2026

These terms cover your use of Masify — our AI receptionist service, our TapReview products, and masify.io. They form a binding agreement between you and Masify LLC, a Florida limited liability company ("Masify," "we," "us").

Who these terms apply to

• Client businesses — you agree to these terms when you create an account or place an order.
• Callers and customers — people who call a business line answered by our AI, or who tap a TapReview stand. You agree by using those services.

Where a section applies to only one group, we say so.

What we provide

Masify answers phone calls for client businesses using an AI voice assistant. It can answer questions, take messages, check availability, book appointments, and send text messages related to those calls.

We also sell TapReview — NFC boards and stands that send a customer to a business's review page with one tap — and an optional Landing mode that lets a customer leave private feedback or sign up to hear from that business.

For client businesses

Your subscription

Your plan is billed monthly, in advance, to the payment method on file, at the amount shown when you signed up. There's no long-term contract and no minimum term.

You can cancel any time from your portal or by emailing info@masify.io. Cancellation takes effect at the end of the period you've already paid for — your service keeps running until then. We don't refund partial months.

If a payment fails, we'll email you. If it's still unpaid five days later we'll pause your line, and calls stop being answered until payment goes through. If it stays unpaid for 30 days we may close the account — from that point it's treated the same as cancelling, including for your data below.

We may change prices with at least 30 days' notice by email. If you don't want to continue at the new price, cancel before it takes effect.

Your phone number

Most clients keep their existing business number and forward it to a Masify line, which they arrange directly with their own phone carrier. If we provide you a new number instead, it's yours to use for as long as you're a client.

If you cancel, we hold any Masify-provided number for 90 days. During that window you can ask us to transfer it to your own account at no charge, and we'll help you do it. After 90 days the number is released back to the carrier and may be reassigned to someone else — so if you've printed it on signs, menus, or ads, tell us before the window closes.

If you forwarded your own number to us, that number was always yours. Cancelling simply means turning the forwarding off.

Recording calls

Calls to your Masify line are recorded and transcribed so you can review them in your portal and so the service can take messages and bookings accurately. Every call opens by telling the caller it may be recorded.

Florida — and several other states — require everyone on a call to consent to being recorded. By using Masify you confirm that you authorize the recording of calls to your business line, and that you have the authority to give that permission. If your staff pick up transferred calls, let them know calls are recorded up to the point of transfer. We stop recording the moment a call is handed to a person.

Your data

The recordings, transcripts, messages, and booking details on your account are yours. You can access them in your portal at any time.

If you cancel, your recordings, transcripts, messages, and booking history stay available for 90 days. Email us any time in that window and we'll send you a copy. After 90 days we may delete them. If you'd rather everything was deleted sooner, email us and we'll take care of it.

If one of your customers asks you to remove a call involving them, email info@masify.io and we'll delete it.

Keeping your information accurate

Your AI receptionist repeats what you tell it — your hours, your prices, your services, your holiday closures. Keeping that accurate, in your portal and in what you send us, is your responsibility. We're not responsible for the consequences of your receptionist repeating information you gave us that was wrong or out of date.

What you may not use Masify for

Masify is for legitimate business communication. You may not use it to break the law, to make unsolicited marketing calls or texts, to impersonate another business or person, to handle emergency or crisis calls, or to collect card numbers, Social Security numbers, or health details over the phone.

If your business is in a regulated field like healthcare or dental care, Masify is scoped to scheduling only: booking, confirming, and rescheduling appointments. It will not discuss symptoms, diagnoses, treatment, or any other clinical detail, and any such question is redirected to your staff. Using Masify for anything beyond scheduling in these fields requires a separate written agreement with us first.

TapReview hardware

TapReview boards and stands are one-time purchases through our online store. Prices, shipping, and tax are shown at checkout. We ship within 3–5 business days.

If your order arrives damaged or doesn't work, tell us within 30 days of delivery and we'll replace it at no charge. Unused items in original condition can be returned within 30 days for a refund, less shipping. Custom-branded orders can't be returned unless they're faulty.

A TapReview stand needs our redirect service to work. When someone taps it they reach a masify.io link that forwards them to your review page. We'll keep that running as long as we're in business, and if that ever has to change we'll give you at least 90 days' notice and help you re-point the hardware.

TapReview customer lists

This section applies if you switch on Landing mode, where customers who tap your stand can leave private feedback or sign up to hear from you.

• The list is yours. On the first of each month we send you everyone new who signed up. Once we send it, that list is yours.
• You send the messages. We collect the contacts and hand them to you. We don't email or text your customers on your behalf unless you've separately arranged that with us.
• Texting has rules that email doesn't. Sending marketing texts in the US requires your business to be registered with the mobile carriers first (A2P 10DLC). Without it, texts are usually filtered and never arrive — and sending them without proper consent and registration carries real financial penalties. Email has no such requirement. If you're not registered, use email only.
• How you use the list is your responsibility. You're responsible for following the marketing rules that apply to you, including honoring anyone who asks to stop hearing from you. We're not responsible for messages you send after we hand the list over.

We never delete a signup record, because that record is also the proof that the person opted in — the thing that protects you if anyone ever asks.

For callers and customers

You're talking to an AI

Calls answered through Masify are handled by an AI voice assistant, not a person. It identifies itself at the start of every call, in line with applicable bot-disclosure laws.

It is not for emergencies. If you have an emergency, hang up and dial 911.

If you'd rather speak to a person, you can ask to be transferred, or leave a message for the business to call you back.

Text messages

We only text you in connection with a call you made or a form you filled in. Our SMS Consent Policy explains exactly what we send and how to stop it.

General

Service availability

We work to keep the service accurate and available around the clock, but it's provided "as is" and "as available." We don't guarantee it will be uninterrupted or error-free.

Masify depends on services we don't control — phone carriers, our AI provider, cloud hosting, and calendar providers. An outage in any of them can interrupt your service. We'll restore it as fast as we can, but we're not liable for business you may lose while the service is unavailable, or if the AI answers something incorrectly.

Limitation of liability

To the fullest extent the law allows, Masify isn't liable for indirect, incidental, special, or consequential damages, or for lost profits or lost business, arising from your use of the service. Our total liability for any claim is limited to the amount you paid us in the three months before the claim.

Ending the relationship

You can cancel any time, as described above. We may suspend or close your account for non-payment, for misuse, or where the law requires it. If we close your account for any reason other than misuse, we'll refund the unused part of the month.

Changes to these terms

We may update these terms or the service itself. If we make a material change we'll email account holders at least 30 days beforehand. Continuing to use Masify after a change takes effect means you accept it.

Governing law

These terms are governed by the laws of the State of Florida, without regard to conflict-of-law rules. Any dispute not otherwise resolved will be brought in the state or federal courts located in Miami-Dade County, Florida, and you agree to that venue.

If part of this doesn't hold up

If any part of these terms turns out to be unenforceable, the rest still stands. These terms, together with our Privacy Policy and SMS Consent Policy, are the entire agreement between you and Masify on this subject and replace any earlier version.

Contact us

Masify LLC · 185 SW 7th St, Miami, FL 33130 · info@masify.io